Best Smartcuts: The Breakthrough Power of Lateral Thinking By Shane Snow
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Ebook About Entrepreneur and journalist Shane Snow (Wired, Fast Company, The New Yorker, and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?One way or another, they do it like computer hackers. They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules.These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.Book Smartcuts: The Breakthrough Power of Lateral Thinking Review :
This is an easy book. It's easy to read and it was likely easy to write. There's nothing challenging about it, and while it would be difficult to fundamentally disagree with anything it it (beyond some questionable metaphors and the CONSTANT use of the omg-drastic-subject-change-cliffhanger-before-I-answer-the-question-I-just-asked writing tactic), there were only a small handful of half-thoughts in the entire book that actually made me think about something new, or think about something old in a new way.It's a book that kinda-sorta makes you feel like you're learning and developing yourself, but it's really just the same as cooking shows -- it activates mirror neurons that make you feel good, while really just filling time and falsely inflating one's sense of accomplishment.On a personal note, I'm tiring of this sub-genre of productivity/self-help/current-culture books written by non-experts that all seem to re-package the same insight. "Get a mentor." "Get active, robust feedback." "Simplify." "Be nice to people." These aren't subversive "Smartcuts," they're pillars of the extremely common and accepted current school of thought about how to succeed. These books aren't books that have been painstakingly researched or draw from a wealth of experience (of which there are plenty! See: "The Innovator's Dilemma." "Thinking, Fast and Slow." "The Lean Startup." "The Shallows."). They're books by people who've learned how to extrapolate whatever they want from whatever subject matter is at hand without breaking a sweat (think: the college essays you wrote the night before they were due), and can write in a snappy style that's easy to keep reading. They're book-long Fast Company or Buzzfeed articles. Worthwhile nuggets here and there, but overall fluff.Speaking a little more generously, I actually do think Snow could be a decent writer, and that had he had the benefit of a really good book editor who challenged him to make more complex arguments, the book might have actually been worth the time, and not *nearly* so annoying. As I began to read Smartcuts, I was again reminded of the fact that many (if not most) human limits are self-imposed. For reasons that are assumed but seldom explained, we accept as received wisdom that what "they" say has always been true. I wish I had a dollar for every time I have been told "We've always done it that way" or "We tried it once and it didn't work." In one of Hans Christian Andersen's most popular tales, "The Ugly Duckling," a bird born in a barnyard is abused because he is an ugly duck. Over time, he matures into a handsome swan. Sacred cows and false assumptions usually go unchallenged.According to Shane Snow, there are significant differences between "rapid, potentially short-term gains, or shortcuts, and success achieved through smarter work, or smartcuts." That is, "an act of lateral thinking with integrity. Working harder [but also smarter] and achieving breakthroughs without creating negative externalities."Edward de Bono is generally credited with popularizing lateral thinking in 1967 with the publication of his eponymous book. In Smartcuts, Snow has "catalogued the patterns through which rapid successes and breakthroughs innovators have achieved the incredible through lateral thinking. The nine principles comprise a framework for breaking conventions that explains how many of the world's most successful people and businesses do so much with less."Here are the principles, each thoroughly explained in the book:1. Hacking the Ladder2. Training with Masters3. Rapid Feedback4. Platforms5. Catching Waves6. Superconnecting7. Momentum8. Simplicity9. 10X ThinkingSmartcut thinking offers dozens of practical benefits:o Reduction (if not elimination) of wasteo Improvement of first-pass yieldo Reduction of cycle timeo Simplification of processo Increase of agility and resilienceo Faster modificationo Strengthened verificationI agree with Shane Snow: "We can do incredible things by rejecting convention and working smarter. What would happen if we looked at problems like pollution and climate change, racism and classism, violence and hunger, and instead of waiting for luck to strike, asked ourselves, 'How can we use smartcuts to fix things faster?' You can make incremental progress by playing by the rules. [That is, complying with someone else's rules.] To create breakthrough change, you have to break the rules. Let's break some rules together."In Leading Change, James O'Toole suggests that the strongest resistance to change is cultural in nature, the result of what he so aptly characterizes as "the ideology of comfort and the tyranny of custom." Never underestimate the difficulty of achieving breakthrough results with lateral thinking. That said, keep in mind this reassurance from Margaret Mead: "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."Those who share my high regard for this book are urged to check out Snow's more recent book, Dream Teams: Working Together Without Falling Apart (June 2018), as well as Safi Bahcall's Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries (March 2019). 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